Subway has filed a $210 million lawsuit against Canada's national broadcasting network, alleging that the broadcaster aired an erroneous report about its chicken products, the New York Post reported.
The sandwich chain claims that a CBC report broadcast in February showed a scientific test that found the chicken products contained only about 50 percent chicken, and the rest could be mostly soy.
In a lawsuit filed in an Ontario provincial court, Subway reportedly alleged that CBC encouraged man-on-the-street testers to lie about its chicken products.
CBC, during a Chicken Challenge segment on its Marketplace show, conducted DNA testing on chicken sandwiches from a number of major chains. The report said the Subway's products had the lowest chicken DNA, and that its chicken was potentially a restructured product.
The CBC report was partly based on DNA testing done by Trent University. CBC reportedly said the meat was tested twice at a Trent University lab, testing five pieces of chicken and five orders of chicken strips each time.
Meanwhile, Subway co-founder Peter Buck told that adding soy filler would make the chicken more expensive.
According to a copy of the lawsuit obtained by the Post, Subway said the report is false, and that it has suffered special damages as a result of sales losses in the Subway stores following the broadcast.
The chain accused that the CBC was reckless and malicious, and that the tests lacked the scientific rigour to be accurate.
Following the broadcast, Subway last month sent CBC a notice saying it disputed the findings and intended to sue over the report.
In a statement, a CBC spokesman said, "CBC intends to defend our position accordingly and as this is now a matter before the courts, we have no further comment."
The CBC is expected to reply to Subway by May 1, the Post said.
by RTT Staff Writer
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