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Lego Builds Yet Another Management Team


Toymaker Lego named Niels Christansen as chief executive replacing Balid Padda. The Danish company appointed Padda in last December. Padda will continue at Lego as a special adviser.

Christansan has been serving Danfoss, an engineering company, as CEO. He is expected to lead Lego to more vigorous growth looking ahead to the digital era.

Lego, a competitor to Mattel, has been focusing on manufacturing of colorful plastic internet locking bricks and minifigures. In 1999, it introduced Mindstorms, a robotic line of toys.

by RTTNews Staff Writer

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