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WPP Unit AKQA Buys Majority Stake In Danish Digital Agency, DIS/PLAY

Advertising giant WPP Group Plc. (WPP.L,WPPGY) announced Tuesday that its wholly-owned operating company, AKQA has acquired a majority stake in digital agency DIS/PLAY in Denmark.

DIS/PLAY, with more than 100 employees, provides strategy, user experience, design, and technical development solutions to clients. DIS/PLAY's revenues for the year 2016 were DKK 105 million, with gross assets of DKK 49 millione.

WPP said the acquisition continues its strategy in developing its services in important markets and sectors and strengthening its capabilities in digital marketing.

In Denmark WPP companiesgenerate revenues of over $150 million and employ almost 1,000 people.

by RTT Staff Writer

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