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California Roots: Target Serves Up $5 Wines

Target (TGT) is introducing a new line of wines, California Roots, for just $5 a bottle.

The wines, including chardonnay, pinot grigio and a red blend, are exclusively available at 1,100 Target stores, starting Sept. 3.

"We're out to give our guests even more reasons to love Target—including exclusive products they can't find anywhere else," says Jeff Burt, senior vice president of food and beverage. "And we think they're going to love California Roots—these wines are just the right blend of incredible quality and amazing value that guests can only get at Target."

by RTT Staff Writer

For comments and feedback: editorial@rttnews.com

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