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Thomas Cook Enters Into Strategic Alliance With Expedia

Tour operator Thomas Cook Group Plc. (TCKGY.PK,TCG.L) said that it has entered into a strategic alliance with Expedia, Inc., one of the world's leading travel companies.

As per the terms of the agreement, Expedia will become the preferred provider of hotels for Thomas Cook's complementary city and domestic holiday business and will provide its booking platform to support all city break and hotel-only sales across Thomas Cook distribution channels in Europe.

The multi-year agreement will provide Thomas Cook customers with over 60,000 more hotels in global city and European domestic locations than currently on offer, all of which will meet Thomas Cook's standards for quality and value, as well as health and safety. The agreement will also enable Thomas Cook to significantly reduce the cost and complexity of its city breaks and hotel-only business.

Expedia will use itstechnology to deliver bookings for city and domestic hotels, either on their own or as part of a city break dynamic package, through Thomas Cook's primary websites, contact centres, stores and distribution to affiliated travel agents.

Additionally, the agreement gives Thomas Cook the option to offer its core sun and beach package holidays on Expedia sites globally, broadening its distribution reach.

by RTT Staff Writer

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