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Report: T-Mobile's "Fastest Network" Claim Unfounded


T-Mobile has been asked by the National Advertising Division, a part of the Better Business Bureau that reviews advertising for truthfulness, to stop claiming that it provides the fastest LTE network in the country in its print, TV, and web advertisements.

However, T-Mobile has reportedly said it will continue to claim in its advertisement that it provides the fastest LTE network.

"NAD previously recognized third-party crowd-sourced data as a way to look at network performance, so we looked at the latest results, and verified what we already knew," said Janice V. Kapner, T-Mobile's senior vice president of corporate communications, in a statement given to The Verge. "T-Mobile is still the fastest LTE network and we'll continue to let consumers know that."

Verizon had challenged T-Mobile's claims to the "fastest" 4GLTE Network to the Advertising Self-Regulatory Council in lieu of a court case. T-Mobile used data from speed-testing sites like Ookla and Open Signal to back up its claims.

National Advertising Division is an investigative unit of the advertising industry's system of self-regulation and is administered by the Council of Better Business Bureaus.

by RTTNews Staff Writer

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