logo
Plus   Neg
Share
Email

Quad/Graphics Acquires Marketing Services Provider Ivie & Associates

While reporting its fourth-quarter financial results today, marketing solutions provider Quad/Graphics, Inc. (QUAD) said it has acquired Ivie & Associates, a marketing services provider and one of the Inc. 5000 fastest-growing privately held companies in the country.

The company noted that the business combination will create a marketing solution that addresses clients' increasing need for improved process efficiency and marketing spend effectiveness.

Founded in 1993, Ivie is headquartered in the Dallas/Fort Worth Metroplex in Flower Mound, Texas, and employs more than 600 professionals throughout North America.

Joel Quadracci, Chairman, President & CEO of Quad/Graphics said, "As a combined company, we have the opportunity to lead the industry in onsite marketing solutions with more than 1,200 professionals dedicated to content creation and marketing execution at more than 70 client sites. For clients who engage our onsite marketing solutions model, our employees serve as a natural extension of a client's internal marketing department and fulfill traditional agency executional roles while also providing production efficiencies at scale."

by RTTNews Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Quick Facts

Editors Pick
Alibaba's founder and chairman Jack Ma has said that the Chinese e-commerce giant no longer plans to create 1 million jobs in the US, citing the ongoing trade conflict between the US and China as the reason. "The promise was made on the premise of friendly US-China partnership and rational trade relations,"... California's insurance regulator has filed a lawsuit against AbbVie Inc. for allegedly giving illegal kickbacks to health care providers to prescribe its arthritis drug Humira. The lawsuit filed in Alameda County Superior Court by the California Department of Insurance alleges that private insurers have paid out $1.2 billion in Humira-related pharmacy claims. Danske Bank A/S's Chief Executive Thomas Borgen resigned on Wednesday after the Danish lender announced the results of an internal probe relating to a money-laundering scandal in its branch in Estonia that involved payments of about 200 billion euros. Danske Bank said its investigation covered about 15,000 customers and a total of around 9.5 million payments through the branch.
Follow RTT