logo
Plus   Neg
Share
Email

Alliance Data's BrandLoyalty Business Launches Loyalty Program With Kroger

Alliance Data Systems Corp. (ADS), a provider of loyalty and marketing solutions, said that its LoyaltyOne business BrandLoyalty, a provider of transactional and emotional loyalty programs, and creator of tailor-made short-term loyalty concepts for food retailers, has launched a new loyalty program with Kroger Co. (KR).

The eight-week promotional campaign that launched on May 2, 2018, is featured in 121 Kroger stores across the Mid-Atlantic, including North Carolina, Ohio, Kentucky, Tennessee, Virginia, and West Virginia.

Alliance Data noted that as the first program rolls out between the businesses, the collaboration between BrandLoyalty and Kroger intends to grow sales with an increase of customers, basket size, and frequency of shoppers through this incentive-based, short-term promotion.

"We're excited to have the opportunity to work with Kroger on this program that will leverage BrandLoyalty's combination of expertise in loyalty programs, analytics, and retail industry knowledge in order to drive sales, boost profitability, and build customer loyalty in the highly competitive grocery segment," said Bryan Pearson, President and CEO of LoyaltyOne.

by RTTNews Staff Writer

For comments and feedback: editorial@rttnews.com

Business News

Quick Facts

Editors Pick
In a move likely to further inflame global trade tensions, President Donald Trump has threatened to impose a 20 percent tariff on all cars imported to the U.S. from the European Union. Trump claimed he would impose the new tariffs unless the EU removes tariffs and trade barriers placed on the U.S. The Federal Reserve has determined that the largest U.S. banks are strongly capitalized and would be able to lend to banks as well as households during a severe global economic recession. This is the fourth straight year that all banks have met the Federal Reserve's standards. The first round of results of the supervisory stress tests were released by the central bank on Thursday. The "safety" driver behind the wheel of a self-driving Uber was streaming a television show on her smartphone up until about the time of a fatal crash in March, according to a report from the Tempe Police Department. Uber's self-driving Volvo SUV, which was traveling at under 44 miles per hour, had struck and killed a pedestrian in Arizona on March 18.
Follow RTT