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Tesla To Cut Two Color Options For Cars To Simplify Production


Tesla Inc. (TSLA) has decided to eliminate two paint options for its luxury electric cars to simplify the manufacturing process. The decision was announced by Tesla CEO Elon Musk on Twitter.

However, the two color options will still be available to customers if they are willing to pay more.

"Moving 2 of 7 Tesla colors off menu on Wednesday to simplify manufacturing. Obsidian Black & Metallic Silver will still be available as special request, but at higher price," Musk said in his tweet.

Last Friday, Tesla's shares fell in the regular trading session after the luxury electric car maker said in a regulatory filing that its Chief Accounting Officer Dave Morton resigned on September 4, after just a month in the job.

The news of Morton's resignation came just after Musk's interview with comedian Joe Rogan Thursday night. Musk appeared to smoke marijuana and also sipped whiskey during the live interview on 'The Joe Rogan Experience' podcast.

Musk's leadership was also called into question after he surprised investors in early August by saying he wanted to take Tesla private, only to cancel his plan later.

Tesla had also been struggling to speed up the manufacturing process of its Model 3 at its factory in Fremont, California and had also missed Musk's Model 3 production forecasts several times.

While reporting its second-quarter financial results in August, Tesla said that during the month of July, it repeated weekly production of about 5,000 Model 3 cars multiple times, while also producing 2,000 Model S and X per week.

Tesla had said it aims to reach Model 3 production of 6,000 vehicles per week by late August.

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