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Walmart To Partner MGM To Create Content For Vudu

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Walmart Inc. (WMT) will partner with movie studio Metro Goldwyn Mayer to create exclusive content for its video-on-demand service Vudu, according to media reports on Monday.

MGM will reportedly create original series based on franchisees from its vast film and TV catalog. These shows will be exclusively licensed to Vudu for North America and be available on Vudu's 'Movies on Us' service, Variety reported.

The first MGM-produced short-form original series for Vudu is slated to debut in the first quarter of 2019 on 'Movies On Us,' according to Variety.

According to Reuters, Walmart and MGM will make the announcement at the IAB's inaugural NewFronts conference in Los Angeles on Wednesday. It will include the name of the first production under the partnership, which Walmart will license from MGM.

Walmart is making efforts to boost Vudu's monthly viewership, which continues to lag rivals like Hulu and Netflix. The retail giant acquired Vudu in 2010 as it struggled with declining in-store sales of DVDs.

Vudu is Walmart's online video storefront. It distributes full-length movies over the Internet to televisions in the U.S. It offers around 150,000 titles to rent or buy, with a much more limited selection available for free as part of its ad-supported 'Movies On Us' service.

In July, media reports indicated that Walmart plans to launch Vudu subscription video streaming service by the end of this year. However, Walmart reportedly denied on Monday that it is planning such a move.

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