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Ticketmaster To Provide Blockchain Powered Ticketing Solution

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Global live event ticketing giant Ticketmaster acquired blockchain ticketing company Upgraded. The acquisition will enable Ticketmaster to provide blockchain-powered ticketing to protect customers against fraudulent tickets.

Upgraded said it converts traditional event tickets into secure interactive digital smart tickets protected by blockchain, providing event creators with more control and visibility over ticket distribution by enabling buyers and sellers to interact with complete trust. It also enables fraud security and frictionless mobile transfers.

The ticketing solution provided by Upgraded is expected to prevent fraud which is often associated with paper or pdf-based tickets. The solution can be implemented without requiring a venue to replace existing access control hardware.

The Smart Tickets have an additional layer of security, whereby barcodes and QR codes are hidden from the face of the Smart Ticket until the doors are open at the venue and the holder is near the venue.

The solution complements Ticketmaster's suite of live event products such as Ticketmaster Presence, Verified Fan, and Blink Identity, a facial recognition tool.

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