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Israeli Gaming Company Playtika Buys Casual Mobile Game Maker Wooga

Israeli gaming company Playtika has acquired casual mobile game maker Wooga for over $100 million.

Wooga is popular in the mobile games world for its games like Diamond Dash and Bubble Island. Wooga was founded in 2009 and has about 180 employees. The company had previously raised around $30 million, with investments from Highland Capital Partners and Balderton Capital.

"We see great opportunities for Playtika in the casual games genre and our acquisition of Wooga firmly positions us for this next phase of our evolution" said CEO Robert Antokol in a statement, according to VentureBeat.com.

"Playtika's strengths in implementing live-operations, advanced AI and performance marketing at-scale will serve as a global springboard for Wooga's creativity in ideating and developing winning story-led titles. Together we'll bring audiences worldwide a whole new level of game experiences that never cease to captivate and amaze. The Wooga team is driven and passionate, has strong leadership and we're thrilled to have them join the Playtika family."

Last year, Playtika had bought Israel's Jelly Button Games Ltd.

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