Katy Perry and Avril Lavigne have signed on to become the newest spokesmodels for Proactiv Solution.
Both stars, along with The Office's Jenna Fischer, have signed multi-million dollar deals to star in the campaign. TV commercials and print ads featuring the spokesmodels will be released at the end of the month.
The newly engaged Perry and recently divorced Lavigne, both 25, are the latest pop stars to lend their faces to the acne product line. Previous spokesmodels include Alicia Keys, Jessica Simpson, Diddy, Mandy Moore, Jennifer Love Hewitt and Julianne Hough.
Ben Van de Bunt, executive of Guthy-Renker - owner of the Proactiv brand - says the spokesmodels will be well paid.
"We are paying people consistently with what we have done in the past, which is millions of dollars," says Van de Bunt, according to Showhype.com.
Proactiv Solution has rejuvenated the look of its line to better compete with Johnson's Clean and Clear.
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