(RTTNews) -  Ford Motor Co. (F: News ) said Monday that some 70% of consumers who participated in nearly 3,500 SYNC demos as part of the automaker's national partnership with consumer electronics retailer Best Buy Co. Inc. (BBY: News ) say they are now more likely to consider buying a Ford, Lincoln or Mercury product.

Of those who participated in the demos, 80% also said that understanding how to use the hands-free Ford SYNC system improved their overall opinion of Ford.

Ford said the success of the demo pilot program, which was hosted in conjunction with local Ford dealerships and Best Buy locations in the Dallas area, now goes viral as Ford dealerships work with local Best Buy stores in Pennsylvania and California to kick off independent customer clinics.
Ford and Best Buy just completed a 30-day pilot program in the Dallas area aimed at helping build awareness of the SYNC in-vehicle connectivity system, as well as providing mobile technical support through Best Buy Mobile stores and Geek Squad across the United States.

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by RTT Staff Writer

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