2/24/2009 8:10 AM ET
(RTTNews) - Yahoo! Inc. (YHOO: News ) announced the launch of three new targeting products for brand and performance marketers that are designed to help them reach the audiences that matter most when advertising online. The new products are Search Retargeting, Enhanced Retargeting, Enhanced Targeting.
Yahoo!'s Search Retargeting is a customized display targeting solution that lets advertisers capture user interest from search terms and retarget the user with display ads throughout the Yahoo! Network. Yahoo! is also introducing Enhanced Retargeting, which combines standard site retargeting with dynamic ad generation. Yahoo! Search Marketing will offer advertisers Enhanced Targeting capabilities for Sponsored Search and Content Match programs, which is expected to start in March.
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by RTT Staff Writer
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