U.S. Court Rules That Tobacco Companies Should Admit To Lies In Advertising

A U.S. district court judge has ruled that major tobacco companies should issue statements admitting that they mislead consumers about the risks of the products. The ruling was handed down by U.S. district judge Gladys Kessle, who says the companies should admit to their "past deception" of U.S. consumers in advertising dating back to the 1960s.

The statements, which will reportedly be published in newspapers and magazines, will include five different pre-scripted statements. One of which includes:

"A federal court has ruled that the defendant tobacco companies deliberately deceived the American public by falsely selling and advertising low tar and light cigarettes as less harmful than regular cigarettes."

The ruling has already gained praise from anti-tobacco advocates including Matthew Myers, president of the Campaign for Tobacco-Free Kids, who told the U.K.'s Guardian:

"Requiring the tobacco companies to finally tell the truth is a small price to pay for the devastating consequences of their wrongdoing."

by RTT Staff Writer

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