Zac Brown Band and outdoor retailer Gander Mountain have teamed up to promote the band's Southern Ground products. The agreement to sell the group's wares also includes a deal with Soles4Souls, a charity which supplies shoes for those in need.
For every Zac Brown Band hat purchased at Gander mountain, Soles4Souls will donate seven pairs of shoes.
The hat retails for $20 and is embroidered with a Soles4Shoes logo. The CEO of the charity, Wayne Elsey, says the partnership is a win for all parties involved:
"For every Zac Brown Band hat purchased, seven lives around the world will be changed with the gift of shoes. It doesn't get any sweeter than that."
In the meantime, the Zac Brown Band has added another product to Southern Grounds' growing stable, which currently includes knives, spice rub, marinade and a cook book.
by RTT Staff Writer
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