After a record-setting opening day, "The Amazing Spider-Man" remained strong through the weekend, helping the Sony/Columbia production earn $140 million in less than a week in theaters. Oliver Stone's "Savages" also opened with a decent $16 million in revenue, though music documentary "Katy Perry: Part of Me" struggled to find an audience and racked up just $7 million. Seth MacFarlane's "Ted" also continued to hit with its target demographic, hauling in $32 million and pushing its 10-day total to an enormous $120 million in domestic revenue.
With a $230 million production budget and a very large built-in fan base, expectations were understandably high for "The Amazing Spider-Man." The Sony/Columbia reboot didn't take long to find its audience, racking up $35 million in revenue on Tuesday alone and putting up solid numbers throughout the rest of the week. "The Amazing Spider-Man" ended up with $65 million in weekend revenue, helping it to hit the lofty industry expectations.
Overseas, "The Amazing Spider-Man" also got off to a good start by bringing in more than $200 million in revenue outside of the U.S. After already eclipsing $340 million worldwide, "The Amazing Spider-Man" will easily cruise past $500 million in worldwide revenue in the coming weeks, though it's still unclear whether it will be able to challenge the franchise-best $890 million that "Spider-Man 3" brought in. Without any major new competition until "The Dark Knight Rises" opens in a couple weeks, "Spider-Man" should remain a box office stalwart and continue to put up some big overall numbers throughout the rest of the month.
As mainstream action audiences came out in droves to see the new version of "Spider-Man," older audience members turned up for Oliver Stone's thriller "Savages." Backed by some decent critical reviews, "Savages" ended up with a decent $16 million in opening revenue - a strong total for a $45 million production. "Savages" also doesn't have to worry about too much new competition next weekend, opening the door for another decent revenue haul.
While "Spider-Man" and "Savages" mainly hit with their target demographics, "Katy Perry: Part of Me" wasn't quite as fortunate. "Katy Perry" managed just $7.15 million over the weekend and $10.25 million in its first four days following its Thursday release. Though these are unimpressive numbers for a release of more than 2,700 total venues, "Katy Perry" also comes with a slender production budget of just $12 million. "Katy Perry" won't end up as one of the most lucrative music documentaries released in recent years, but it should end up as an overall success for distributor Paramount.
Aiming at a much different demographic than "Katy Perry" this weekend was "Ted," which headed into its second weekend with plenty of buzz. After dominating the box office a week ago and posting $54 million, "Ted" dipped just 40% from its opening totals and finished the weekend with $32 million. Now with $120 million domestically in just 10 days in theaters, "Ted" is easily the top R-rated hit of the year and might even challenge $200 million in the U.S. if it can remain strong in the coming weekends.
Also continuing to hit with its intended audience was Pixar/Disney's "Brave." "Brave" earned $20 million in its third weekend in theaters, pushing it to a very solid $174 million in its first 17 days. Foreign numbers have been slow so far for "Brave," though that should also change as it gets released in its biggest overseas markets in the coming weekends. The only real problem for "Brave" is the impending release of "Ice Age: Continental Drift," which opens this weekend with an enormous built-in family audience.
Next weekend, the release schedule will slow down, as "Ice Age: Continental Drift" is the only new title slated to hit theaters in wide release. Though not as touted as some other animated franchises, "Ice Age" has been a great success for Fox, with enormous worldwide revenues despite production budgets roughly half the size of Pixar releases. The following weekend, Christopher Nolan's "The Dark Knight Rises" brings a similar amount of hype as "The Avengers" and is a lock to dominate the box office well into August.
Early Studio Box Office Estimates for 7/6/12 - 7/8/12 (In Millions), [RTT Prediction]:
1. The Amazing Spider-Man (Sony/Columbia): $65 [$70]
2. Ted (Universal): $32.59 [$32]
3. Brave (Disney): $20.16 [$18]
4. Savages (Universal): $16.16 [$13.5]
5. Magic Mike (Warner Brothers): $15.61 [$21]
6. Tyler Perry's Madea's Witness Protection (Lionsgate): $10.20 [$11.5]
7. Madagascar 3: Europe's Most Wanted (Paramount/Dreamworks): $7.70 [$6.4]
8. Katy Perry: Part of Me (Paramount): $7.15 [$13]
9. Moonrise Kingdom (Focus): $4.64 [$2.6]
10. To Rome with Love (Sony Classics): $3.50 [N/A]
by RTT Staff Writer
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