Ahead of the back to school season, Barnes & Noble, Inc. (BKS) said Sunday it has lowered the prices for Nook tablets.
The bookstore chain said that starting today, customers can buy the Nook Tablet starting at $179 and Nook Color for $149, at all of Barnes & Noble's nearly 700 stores nationwide, online at NOOK.com and through the other retailers offering Nook products.
The Nook Tablet features a 7-inch VividView color touchscreen and offers access to digital library, movies, TV shows, music, apps, Web browsing, e-mail and streaming video plus expandable memory. The Nook Book Store offers more than 2.5 million digital titles.
The Nook Tablet is now available at $179 for the 8GB model and $199 for the 16GB version. The previous prices were $199 for the 8GB model and $249 for the16GB version.
Barnes & Noble noted that the 7-inch Nook Color device is ideal for reading and exploring a variety of great content including books, magazines, interactive children's books, apps, access to top video and music services, e-mail and Web browsing. The previous price for the Nook Color was $169.
Jamie Iannone, President of Digital Products at Barnes & Noble said, "Our Reader's Tablets have consistently been the highest rated products by the leading technology experts and now they're available for the lowest prices ever."
Barnes & Noble has been seeing strong demand for its Nook ebook readers and continued growth in digital content sales, helping offset a decline in traditional physical book sales.
The company entered the tablet market in November 2011 by unveiling the Nook Tablet, aimed to rival industry leader Apple Inc.'s (AAPL) iPad as well as Amazon.com Inc.'s (AMZN) tablet Kindle Fire.
BKS closed Friday's regular session at $14.31, up $0.12 or 0.85 percent on a volume of 320,246 shares.
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