MTV Networks, a division of New York-based entertainment company Viacom Inc. (VIA, VIAB) said Tuesday it has acquired the exclusive United States television rights to broadcast Michael Jackson's 'This Is It.' One of the most anticipated and best reviewed films of the year, 'This is it' features a rare, behind-the-scenes look at Jackson as he developed, created and rehearsed for his sold-out, historic comeback concerts.
The film will be available to MTV Networks in 2011, continuing through the entire six-year network window. The deal includes all domestic channels under the MTV Networks umbrella, including MTV, VH1, VH1 Classic and Palladia as well as Viacom's BET Networks, including its newest channel, Centric. Channels. Premiere dates are expected to be announced at a later time.
The film, which has earned no. 1 box office spot along with $222.6 million in receipts worldwide, is being distributed globally by Sony Pictures Releasing from October 28. Kenny Ortega, who was both Michael Jackson's creative partner for the concert tour and the director of the stage show, serves as the film's director and one of the producers. The other producers are Randy Phillips and Paul Gongaware.
The deal was brokered by Sony Pictures Television and Ben Zurier, executive vice president, program strategy, VH1, VH1 Classic & Palladia for MTV Networks. MTV Networks said that it will collaborate with Sony Pictures Entertainment in marketing the DVD release of the film in early 2010.
"The film is a true testament to Michael's musical genius, passion and commitment to his craft," said Van Toffler, president of the MTV Networks Music Group.
"Michael Jackson has always been inextricably tied to our viewers as they witnessed his evolution from a talented performer to a global icon who redefined music. Now, with this film, we can help give his fans a chance to see his final performance," Toffler added.
VIA is currently trading at $32.60, down 0.41 or 1.24%, on the NYSE.
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