Plus   Neg

New Poll Shows One In Four American Voters 'Persuadable'


One in four American voters could be persuaded to change their intended vote before election day, according to a new poll by ABC News carried out by the Langer Associates.

This could amount to "rich pickings if either Barack Obama or newly minted GOP nominee Mitt Romney can win their support," an accompanying ABC News article on the polling data stated.

Among supporters of President Obama, 24 percent are persuadable, while 29 percent of voters intending to vote for Romney could change their minds, the poll found. Overall, 25 percent of total registered voters fall into this category.

However, there are several groups within these breakdowns that are less persuadable, namely, voters over 65 years of age and voters living in the Northeast. 18 percent of both of these groups are persuadable, far lower than the median number of 25 percent.

Additionally, those who either strongly support or oppose the Tea Party are less persuadable, with 13 and 17 percent respectively open to changing their votes.

Voters with strong views on whether or not Medicare should be changed are also less likely to change their vote come November - 19 and 20 percent of those who strongly support and oppose Romney's Medicare plan are persuadable, respectively.

Conversely, the most persuadable voters are those living in the South and Midwest (28 and 31 percent), those characterizing themselves as moderate or somewhat conservative (27 and 32 percent) and those who somewhat oppose the Tea Party (35 percent).

The most persuadable voters are those who disapprove somewhat of the job Obama has done as president - 42 percent of Americans from this group could change their mind before November.

The method of this poll is different than previous ones.

Using a system developed by Williams College political science professor George Marcus and his colleagues Michael MacKuen of the University of North Carolina and W. Russell Neuman of the University of Michigan, the polling data takes into account voter "anxiety" about the candidate for whom they plan to vote.

Combine this information with data on which voters are seeking information about the candidates' positions and are more open to changing their position on issues, and you find out which Americans are the most persuadable.

For comments and feedback contact: editorial@rttnews.com

Business News

Follow RTT