Constant marketing battles, and invariably trying to outsmart each other's device, is what we see among the mobile phone makers. Allways they scrutinize strategies to stay on the top and be the consumer's favorite. But, it's heartening to note that they are coming together for a good cause.
AT&T, Verizon Wireless, Sprint and T-Mobile are joining hands for a multi-million dollar ad campaign to alert the world that texting while driving is unsafe. This campaign is a bit different in two ways. The combatants are connecting together, and they are warning against the danger of misuse of their own products.
The mobile giants are set to jointly launch their first advertising campaign, uniting behind AT&T's already formed "It Can Wait" slogan. Targeting teen audience, the campaign will be launched using TV, radio, store displays, community events, social-media outreach and the like.
The campaign would set in motion on May 20, with more companies expected to join, raising awareness of the dangers of texting and driving, and encouraging everyone to immediately take the pledge against it at www.itcanwait.com. The focal point of the campaign is on the stories of the people who have faced the wrath of texting and driving.
Over the past year, social media platforms have been the major drivers of the "It Can Wait" movement, which has inspired more than 1.5 million personal commitments never to text and drive through pledges made at ItCanWait.com, on Facebook, through text-to-pledge and tweet-to-pledge, and at events.
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June 05, 2026 16:18 ET A busy week for economic news flow saw a slew of reports being released that reflected the trends in the U.S. labor market. In Europe, economic growth and inflation data gained attention as the European Central Bank and Bank of England head for policy session later in the month. In Asia, the monetary policy session of the Indian central bank was in focus as the country, a major oil importer, reels under the pressures of a weaker rupee and rising inflation.