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WPP's Kantar Acquires Sirius Marketing & Social Research - Quick Facts

Advertising firm WPP Plc (WPPGY,WPP.L) announced that Kantar, its wholly-owned consumer insight and data investment management network, has acquired Sirius Marketing & Social Research Limited, full service market research agency in Bangladesh, which specialises in quantitative customised social and consumer research.

Founded in 1995 by Amer Abdul Wahab, Sirius offers both qualitative and quantitative research services to clients across all business sectors. The business is headquartered in Dhaka with six field offices across the country and employs 82 people. Clients include GSK, Grameen Phone, Ispahani Group, Robi Axiata and Unilever.

Sirius' revenues for the year ended 30 June 2012 were about BDT 115 million, with gross assets at the same date of about BDT 71.5 million.

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