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People Spend More Time On Smartphones Than PCs To Surf The Web


Coinciding with the start of the Mobile World Congress in Barcelona, Nielsen released a report saying consumers in U.S., U.K. and Italy spent more time using their smartphones in December 2013 than using their PCs to surf the Web. 

Britons logged the highest number of hours of smartphone usage in the study - 41 hours and 42 minutes during the month - while Americans used it for about 34 hours. Users in Italy used their smartphones for 37 hours, which was about double the time they spent on surfing the Web on PCs.

So what exactly are the consumers doing on their smartphones? The report says Americans mostly use Apps, predominantly social media, entertainment and games. In U.K., users spent a quarter of their time with their smartphones on social media apps, but of the time they spent,on apps, 18 percent was games, which compares with just 9 percent for Americans. Japan users spent 16 percent of their time using smartphone apps on games.

Text messages took 9 percent of smartphone time, with phone dialing at 3 percent and address books at 2 percent in U.S. But in Italy and Japan, the usage of these traditional phone functions amounted to lesser smartphone time than in U.S.

It is evident that usage of smartphones is shifting to consuming entertainment and social media. The report says 67 percent of mobile subscribers in the U.S. owned smartphones in the fourth quarter of 2013.

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