Good Food At The Best Price Thanks To FoodLoop App

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Nothing to cook for dinner? While rushing to the supermarket, you will soon be able to consult the FoodLoop app and find the best offers close to you. This system, developed using an EU-funded toolbox, informs the buyer if a product is reduced in price because the "best before" date is coming up. An app that helps you save money and reduce waste, FoodLoop will be launched shortly in two bio supermarkets and a bakery around Bonn, Germany.

Food close to expiry date is often thrown away by retailers, and as a result, 90 million tons of edible food ends up in the trash in the EU every year, it has been estimated. Now these products can be tagged with new "special offer" barcodes and FoodLoop's users will be informed in real-time.

With the FoodLoopApp, you search for a product of your choice to find the latest offers. The app includes a notification service for your phone: you can create your personal shopping list, containing those favorite products you regularly buy such as yogurts or bananas, and specify whether you want to be kept informed about special offers near you. If the price of your product is reduced, you receive an immediate notification. Depending on the product and number of days remaining, different discounts are applied.

The system is just as easy for retailers, explains Christoph Müller-Dechent, the founder of FoodLoop. "We have developed a system that allows them to mark down products whose 'best before' date is close, almost automatically through a connection to their enterprise resource planning system," he added.

It is estimated that every day, two full carts of fresh groceries are thrown away in every supermarket, amounting to a wastage of almost EUR150,000 per year per store.

With the FoodLoop system, it is easier, better-organized and automated for supermarkets to advertise some last-minute discounts. The company aims to equip all supermarkets with FoodLoop by 2025. Dechent claims that clients such as Samsung, GS1, the University of Cologne, TARGET USA and Telefónica Spain are also endorsing FoodLoop.

NeelieKroes, European Commissioner for the Digital Agenda, said she expects to see even more innovative apps and services in the coming months. in September, EU will provide EUR80 million to around 1300 small businesses and web entrepreneurs using FI-WARE tools, an open cloud-based infrastructure to create new apps and services. "Be ready, and creative!," is her message to them.

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