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Twitter To Buy India-based Mobile Marketing Startup ZipDial

Twitter Inc. (TWTR) said Tuesday that it agreed to acquire India-based mobile marketing startup ZipDial. Financial terms of the deal weren't disclosed.

Bangalore-based ZipDial is known for its success at "missed call" marketing. Similar to a collect call, people in India often dial a number and hang up before connecting to communicate with friends or family members.

ZipDial allows consumers to dial a number to a company and place a missed call, which then sends SMS text messages and advertisements back to their phone without users incurring a charge. ZipDial was founded in 2010.

"Today is a big day in ZipDial's history. We're thrilled to announce that ZipDial has agreed to be acquired by Twitter!. his is a huge achievement for the entire ZipDial team, and an opportunity to reflect on everything we've accomplished since our start in 2010," ZipDial said.

ZipDial said, "We also eagerly anticipate everything we can achieve with Twitter. We'll continue building upon the existing ZipDial platform, and now, by coming together with Twitter, we have the tremendous opportunity to elevate everything we've built to a global scale. Our ambitious goal is to make Twitter's unique, great content accessible to 100% of the world's mobile users, including those in emerging markets who will be experiencing the mobile Internet for the first time. We could not be prouder to join the flock."

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