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Miranda Lambert Writes Song For Ram Trucks Ad Campaign


Miranda Lambert has penned a new song entitled "Roots and Wings," which will be used in an upcoming advertisement for Dodge Ram trucks.

"I am very inspired by what the Ram brand stands for — being who you are, working hard, staying true to your roots," Lambert says. "I wanted to write a song that would represent all of those things. "Roots and Wings" is personal to me, about where I come from and where I am going. The guys at Ram really made the lyrics come to life with the imagery, and I hope it speaks to people the way it does to me."

"Miranda Lambert is a perfect partner for Ram," Robert Hegbloom, president and CEO of Ram Brand, FCA — North America, adds. "In our very first meeting, we saw the connections between her core values and those of the Ram Truck brand — common traits like hard-working, determined, goal-oriented, tough and a driving purpose to perform brilliantly at the highest levels. She's been around trucks her entire life, from being born on a farm to owning a ranch now, and she lives her life by her own rules, just like so many of our Ram truck owners."

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