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JD.com Unveils Australian Mall, Signs Deal With Australia Post Under Free Trade

Chinese online direct sales company JD.com, Inc. (JD) announced Monday the launch of Australian Mall, a new channel on the company's JD Worldwide cross-border platform exclusively to sell authentic imported Australian products to customers in China.

The company also announced a partnership with Australia Post to leverage the postal carrier's services, including package pick up, overseas warehousing, air and sea transportation, and small package direct mail from Australia to China, among other potential services.

The company also announced cooperative agreement with Treasury Wine Estates as part of its Australia push. Under the agreement, JD.com will begin offering the company's wines to its more than 100 million active customers.

The company introduced its Australian Mall at an event in Melbourne today hosted by Richard Liu, Founder and CEO of JD.com, which also included the participation of Malcolm Turnbull, Australia's Minister of Communication and Bruce Billson, the country's Minister for Small Business.

Following the recent signing of China-Australia Free Trade Agreement on June 17, the event also kicked off Authentic Australia Year to promote the e-commerce development between Chinese and Australian enterprises.

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