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Disney Shutting Down Club Penguin, To Launch New Game

Disney Kills ClubPenguin 020117

Disney's massively multiplayer online game Club Penguin aimed at children will be terminated due to weak traffic. When the popular game comes to an end on March 29th, the entertainment company has plans to launch Club Penguin Island as a replacement. The new game will offer completely new gameplay and features.

From Wednesday, paid members of Club Penguin can continue playing with no charges. Those who are eligible for a refund will get a notification through email.

Club Penguin was first launched in 2005 and became hugely popular. However, after reaching 200 million users in 2013, there has been a drastic decline. The game enabled children to socialize on a virtual platform through mini-games, pets, and collections.

Users responded emotionally to the announcement of termination. There were several tweets in support of the game.

"Club Penguin had the biggest impact in my life. Connecting me with so much amazing people, for almost 10 years I've been involved with your game with the people," one wrote. Another comment read, "You're shutting down my childhood."

In its announcement about the transition of the game, the Clubpenguin blog said it will be celebrating 11 years with a huge party starting February 1st. The company offered exclusive in-game rewards for those who pre-register their new penguin name on Club Penguin Island.

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