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Amazon May Crush Blue Apron


Amazon's trademark applications clearly hints that the online retailing giant plans to create a havoc for Blue Apron in the meal-kit market, after threatening to dominate the grocery industry with its plans to acquire supermarket chain Whole Foods.

Amazon has registered a trademark in the U.S. on July 6 for a service described as: "We do the prep. You be the chef." The service will provide customers "prepared food kits ... ready for cooking and assembly as a meal," according to the trademark application.

The kits will primarily consist of grains, rice, noodles, pasta or bakery products, Amazon said.

Amazon entering the meal-kit delivery business will surely have a big impact on Blue Apron, which had listed its share about three weeks ago. Shares of Blue Apron currently trades below its IPO price of $10 per share, a decline of about 33%.

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