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IQIYI Opens Offline On-Demand Movie Theater

iQIYI, Inc. (IQ) announced that it has officially opened its first offline "Yuke" on-demand movie theater in Zhongshan, Guangdong, marking the launch of the company's offline penetration strategy.

iQIYI said it will work to bring Yuke movie theaters to first- and second-tier cities throughout China, providing more consumers with a high-quality, on-demand entertainment experience.

iQIYI has been active in acquiring a large amount of high-quality movie content from around the world and now boasts China's largest online movie content library. In terms of viewing experience, Yuke is equipped with top-quality technology and facilities.

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