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IHOP Reveals Reason Behind Name Change To IHOb


Pancake house chain IHOP, or the International House of Pancakes, has revealed the reason for its temporary name change to IHOb.

IHOb said that the "b" in its new name stands for "burgers," to celebrate the debut of its new Ultimate Steakburgers, a line up of seven all-natural burgers.

The company added that it flipped the "p" to a "b" in its name for the time being, including its Twitter handle, to show that the brand is as serious about burgers as it is about its pancakes.

According to IHOb, more than 30,000 people speculated on the brand's social media sites what "b" could be, guessing everything from bacon, breakfast, brunch to bananas.

"Each Ultimate Steakburger starts with 100% USDA choice, Black Angus ground beef that is smashed on the grill to sear in the juices and flavor before being topped with premium ingredients and sandwiched between a buttered and grilled Brioche bun," IHOb said in a statement.

The company noted that a flagship IHOb restaurant in Hollywood, California, has also been completely re-burgered and will play host to the VIB launch party on Monday evening.

The Ultimate Steakburgers will come in seven varieties and includes both distinctive as well as classic flavors. The new burgers will be available at IHOb restaurants nationwide starting today, and comes with unlimited fries as well as a drink starting at $6.99 at participating locations.

The new steakburgers includes the Big Brunch that features IHOP's custom-cured hickory-smoked bacon, a fried egg, a crispy browned potato, American cheese and a new signature burger sauce.

The Cowboy BBG Steakburger includes two thick, crispy onion rings, custom-cured hickory-smoked bacon, American cheese, lettuce, tomato and tangy BBQ sauce.

The other new flavors include Mushroom & Swiss, the Classic, the Classic with Bacon, and Jalapeno Kick.

Finally, the Mega Monster Steakburger is made with two premium patties, American and White Cheddar cheeses, lettuce, tomato, red onion, pickles and signature sauce.

IHOP restaurants are franchised by affiliates of Glendale, California-based Dine Brands Global,Inc. (DIN).

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