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Pharrell Partners With Spotify For Black History Campaign


Pharrell Williams has teamed up with Spotify to serve as the curator of the new volume of "Black History Month is Happening Now." The effort continues Spotify's goal of celebrating Black History Month all year round.

The partnership will give insight into Williams' perspective on black culture, feminism, love, politics and more. It will also feature exclusive original content and playlists, including three Pharrell-directed videos: "Pharrell is Black History," "A Very Serious Force" and "Something Awakening."

Spotify is also launching a new initiative to support up-and-coming female creators. In collaboration with the women of BLK@Spotify, the company will be seeking three groundbreaking black females in film, literature and visual arts. The chosen three will receive funding to work together in creating content in support of the message, "Black women are a very serious force."

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