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Apple Launches 3 New IPhones: IPhone XS, XS Max, XR


Tech giant Apple Inc. (AAPL) on Wednesday unveiled its next-gen flagship smartphones the iPhone XS, iPhone XS Max and iPhone XR.

The cheaper version iPhone XR's pricing starts at $749, while iPhone XS' starts at $999 and iPhone XS Max at $1,099. The new iPhone XR, XS and XS Max feature a 6.1-inch, 5.8-inch and 6.5-inch all-screen design, respectively. All the three smartphones are powered by Apple's latest A12 bionic chip. While iPhone XS and XS Max sport OLED HDR super retina display, XR only has LCD retina display.

iPhone XR will be available to pre-order beginning Friday, October 19 and in stores beginning Friday, October 26. While, iPhone Xs and iPhone Xs Max will be available for pre-order beginning Friday, September 14 and in stores beginning Friday, September 21.

The flagship XS and XS Max have faster and improved dual camera system that offers breakthrough photo and video features, faster Face ID, wider stereo sound, and will also feature dual SIM capability.

"iPhone Xs is packed with next-generation technologies and is a huge step forward for the future of the smartphone. Everything is state of the art including the industry-first 7-nanometer A12 Bionic chip with 8-core Neural Engine, faster Face ID and an advanced dual camera system that shoots Portrait mode photos with Smart HDR and dynamic depth of field," said Philip Schiller, Apple's senior vice president of Worldwide Marketing.

"iPhone Xs is not one, but two new iPhone models, and iPhone Xs Max offers the biggest display ever in an iPhone with the biggest battery ever in an iPhone, delivering up to an hour and a half more battery life in your day."

Apple claims battery life on the iPhone XS will be 30 minutes longer than the iPhone X's, while XS Max's battery will last an hour an a half longer than the iPhone X.

iPhone XS and XS Max will sport a rear dual camera 12-megapixel wide and telephoto lenses, while front-facing cameras will be 7-megapixel camera.

iPhone Xs and iPhone Xs Max will be available in 64GB, 256GB and 512GB capacity models in space gray, silver and a new gold finish. iPhone XR will be available in 64GB, 128GB and 256GB models in white, black, blue, yellow, coral and red.

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