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Amazon Launches 'Storefronts' To Promote Small U.S. Businesses

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Amazon.com Inc. (AMZN) on Monday unveiled 'Amazon Storefronts,' a new online store for customers to buy exclusively from U.S. small and medium-sized businesses selling on Amazon.

Customers can shop a curated collection of over one million products and deals from nearly 20,000 U.S. small and medium-sized businesses located across all 50 U.S. states. They can also learn about profiled businesses through featured videos and stories.

Amazon Storefronts will feature more than 25 product categories, including Back to School, Halloween, Home, Kitchen, Pet Supplies and Books. At launch, customers can learn and browse more than a dozen businesses that are family-focused, artisans, innovator-makers and women-owned businesses.

The online store will offer customers curated Amazon collections. Each week, the store will highlight a featured U.S. business through a fun video.

Nicholas Denissen, Vice President for Amazon said, "Amazon first invited businesses to sell on Amazon nearly two decades ago, and today, small and medium-sized businesses are a vital part of Amazon's large selection and commitment to customers. We're championing their success with this new store and a national advertising campaign featuring a successful Michigan business selling on Amazon to customers across the U.S. and worldwide."

To support the launch of the new store, Amazon unveiled its first-ever national TV commercial featuring real businesses that sell on Amazon. The U.S. small business featured in the national television ad coinciding with the store launch is 'Little Flower Soap Co.'

Amazon noted that half the items sold on its website are from small and medium-sized businesses. More than a million small and medium-sized businesses in the U.S. currently sell on Amazon.

According to the Small Business Impact Report introduced by Amazon earlier this year, small and medium-sized businesses selling on Amazon are estimated to have created more than 900,000 jobs worldwide.

In 2017, more than 300,000 U.S.-based small and medium-sized businesses started to sell on Amazon.

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