Plus   Neg

Forbes Moving Its Content To Blockchain Platform


Forbes Media, LLC is going to become the first major media organization to experiment with publishing content on blockchain.

With technical help from the start up blockchain news network "Civil," Forbes will permanently archive its content to a decentralized environment ensuring that no third party removes or alters it.

Also, the business media giant has entered into a partnership with Civil to experiment with and better understand how publishing content on the blockchain can increase trust with audiences. It also allows Forbes to assess emerging opportunities that can potentially unlock new forms of audience engagement and drive additional revenue streams.

Under the agreement, Forbes will begin to publish metadata from select articles to the blockchain via Civil in the first quarter of next year. If the experiment turns successful, "Forbes may begin committing metadata from all of its articles to Civil's decentralized network at some point later next year", the company said in a statement.

A Civil "badge" will appear next to articles on Forbes.com signaling that the content has been inscribed into the blockchain and is published in accordance with Civil's journalistic values. The act of publishing Forbes metadata on Civil also serves as the starting point for potential licensing and syndication technologies in the future.

Civil's blockchain publishing tools will be integrated into Forbes' content management system (CMS), known as "Bertie." Integrating blockchain publishing within Bertie enables proven authorship, better control of content rights and permanent archiving.

The Forbes Business magazine is rapidly expanding its coverage of the emerging crypto-marketplace. It is publishing a free newsletter that offers a weekly guide to the world of crypto assets and blockchain technologies.

For comments and feedback contact: editorial@rttnews.com

Technology News

Follow RTT