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Google Talks About Cryptocurrencies In New Call Screen Ad


Google is talking about cryptocurrencies in its new ad for its Call Screen service. The ad, however, is not clear whether the internet giant's stance is positive or negative.

The video ad features a conversation between two people about cryptocurrencies, mainly regarding crypto mining. The woman tells the man that the electric company is calling, "they say that your bill is super high." For which, he replies that cryptocurrency mining takes a lot of energy.

She says, "Cryptocurrency - that money's not real", and the man replies "money isn't real". Then, the woman asks whether he's going to "live that lie."

Google had banned cryptocurrency and related ads including initial coin offerings or ICOs and cryptocurrency exchanges in June. The decision was to restrict the marketing of high-risk financial products.

However, the company in late September decided to lift its ban, revealing its plans to allow regulated cryptocurrency exchanges to advertise in the United States and Japan.

The ban had come at a time of the sharp rise in ads for cryptocurrency-related investments, especially in bitcoin, following significant growth in price and demand of cryptocurrencies. Many of these adverts were feared to be scams.

A PwC study found that the Bitcoin network is consuming around 2.55 gigawatts of energy annually, which is 0.5 percent of the world's total electricity consumption. That's nearly enough to meet the demand for power of Ireland.

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