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Blue Apron Partners With Jet.com To Offer Meal Kits

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Blue Apron Holdings Inc. (APRN) said Monday that it has selected Walmart Inc.'s (WMT) e-commerce site Jet.com to be the first e-retailer to offer its meal kits for purchase on Jet's online and mobile platforms to city consumers.

Beginning Monday, households across most of New York City, as well as Jersey City and Hoboken, can access Blue Apron through same-day or next-day delivery through Jet's City Grocery offering. Customers do not need a Blue Apron subscription to buy the meal kits.

"Teaming up with Jet enables us to dynamically serve the lifestyle of metropolitan consumers, who will now be able to conveniently fill up their online shopping carts with high quality Blue Apron meals that can be cooked in 30 minutes or less while shopping for other everyday needs. This exciting launch is another step forward in our channel expansion strategy...." said Brad Dickerson, CEO of Blue Apron.

Blue Apron noted that as a priority partner in Jet's newly-launched City Grocery offering, it will have a dedicated branded experience featuring a rotating selection of two-serving recipes specifically designed to serve the Jet customer.

The new partnership comes on the heels of Jet announcing in September that it has redesigned its website with more merchandise and faster delivery, tailored to cater to the specific needs of consumers in urban areas.

Jet had also announced the launch of Jet City Grocery, which includes three-hour, same-day scheduled delivery for groceries and other select merchandise in New York.

Jet noted Monday that the new delivery option will enable consumers to order and receive a selection of Blue Apron meal kits on-demand.

The first Blue Apron meals that will be offered on Jet.com are: Seared Steaks & Peperonata with Fregola Sarda Pasta & Grana Padano Cheese (2 servings, 28 oz) for $22.99, Dukkah-Spiced Beef & Couscous with Tahini-Dressed Broccoli (2 servings, 41 oz.) for $20.99, Togarashi Popcorn Chicken with Sweet Chili Slaw & Jasmine Rice (2 servings, 32 oz.) for $18.99, and Italian Farro Bowl with Roasted Vegetables & Mozzarella (2 servings, 32 oz.) for $16.99.

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