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France's Auchan Implements Blockchain-powered Food Traceability


France's food retail giant Auchan has implemented blockchain-powered food traceability in five of the total seventeen countries it operates. This follows the success of an 18-months pilot conducted in its Vietnam branch.

The French chain decided to implement TE-FOOD's "FoodChain" blockchain-based traceability solution in France, Italy, Spain, Portugal, and Senegal. The group operates more than 3700 points of sale in 17 countries worldwide.

Germany's TE-FOOD provides farm-to-table fresh food traceability ecosystem on the blockchain, covering logistics and food quality activities and data management of the supply chain. It claims to help improve food safety, eliminate food frauds, and decrease costs of the supply chain companies.

TE-FOOD's software and identification tools are applied to livestock, transports, and fresh food packages to follow the items throughout the supply chain. Fresh food products in retail can be traced back to their origins together with food safety-related information.

The lack of traceability information and the slow regulatory responses resulted in growing consumer dissatisfaction. It often takes weeks during food-related outbreaks to find the source of contamination in the supply chain, which can contain hundreds of companies residing in several countries.

The use of blockchain can help authorities respond quicker to mitigate the effects of outbreaks, while the food companies can quickly and efficiently make targeted product recalls.

A new report from Label Insight and the Food Marketing Institute (FMI) revealed that 75 percent of shoppers say they will switch to a brand that provides more in-depth product information, beyond what's provided on the physical label.

Consumers of Auchan can use their mobile phones to scan QR codes on the products and view the food history. The authenticity of the data will be verified on the FoodChain, TE-FOOD's global traceability information ledger.

Recently, the U.S.-based Walmart, the French Carrefour, and the Dutch Albert Heijn retail chains started trying blockchain technology in the supply chain.

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