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Zac Brown Gives Southern Ground A New Direction

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Zac Brown has re-branded his Southern Ground into an entertainment and lifestyle company, Zac Brown Collective (ZBC).

The Zac Brown Band frontman expands his ZBC portfolio of brands to music, film, food, fashion, custom design and American-made gear.

Brown said he has been working towards this development for many years. "My team and I are more than ready to roll out our roster of unique brands that embody our latest vision of delivering consumers a genuine American experience. It's an exciting time for us and we can't wait to show the world what we have to offer," he said in a statement.

"The business principles are the same, a lot of the support is the same no matter what the medium is. Having a clear business model to take their craft and monetize it and deliver a product we're really proud of," added Brown, who heads a team of about 250 people who handle various brands.

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