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Mattel, Warner Bros. Pictures To Develop Hot Wheels Live-Action Motion Picture

Mattel Inc. (MAT) and Warner Bros. Pictures Group said that they have partnered to bring Hot Wheels, toy racing car, to theaters in the first ever live-action feature film for the beloved multi-generational franchise.

The Hot Wheels movie marks the second partnership for Mattel Films and Warner Bros. Pictures, and it follows the companies' recent announcement of the Barbie feature-film starring and co-produced by Academy Award nominated actress Margot Robbie.

Hot Wheels debuted in 1968 and has sold more than six billion individual cars during its storied, 50-year history. With more than 500 million Hot Wheels being sold annually, Hot Wheels is the number one selling toy in the world.

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