Plus   Neg

Delta Air Lines, Coca-Cola Apologize For Offensive In-flight Napkins


Delta Air Lines Inc. (DAL) and Coca-Cola Co. (KO) have apologized for in-flight napkins on board Delta flights that were described by passengers as "creepy."

Delta said it is in the process of removing the Diet Coke napkins from flights. The offending napkins advertising Diet Coke encouraged passengers to write down their name and phone number and give to their "plane crush" on board.

"Because you're on a plane full of interesting people and hey... you never know," the front side of the napkin reads.

The back side of the napkin featured the space for a name and a number to be written by passengers, along with the message, "Be a little old school. Write down your number and give it to your plane crush. You never know..."

However, the Diet Coke ad ultimately fell flat as many passengers found these napkins to be creepy. Some people tweeted photos of the napkins.

"Napkins received from @Delta on Wednesday flight seem unintentionally creepy, especially after reading the smaller print. Swing and a miss, @DietCoke," one passenger tweeted.

Even before outrage began to build on social media, Delta and Coca-Cola apologized to passengers.

"We sincerely apologize to anyone we may have offended. We worked with our partners at Delta to begin removing the napkins last month and are replacing them with other designs," Coca-Cola said in a statement.

"We rotate Coke products regularly as part of our brand partnership, but missed the mark with this one. We are sorry for that and began removing the napkins from our aircraft in January," Delta Air Lines said in a similar statement.

For comments and feedback contact: editorial@rttnews.com

Business News

Editors Pick
Royal Bank of Canada (RY, RY.TO) reported that its first-quarter net income to shareholders increased to C$3.10 billion from C$2.93 billion, a year ago. Earnings per share was C$2.15 compared to C$2.01. Adjusted EPS was C$2.19 compared to C$2.05. On average, 12 analysts polled by Thomson Reuters expected... Google added bitcoin's 'B' symbol to its Keyboard on iOS devices, indicating the leading cryptocurrency's growing acceptance in the mainstream industry. The feature, however, is not added to Android keyboards. The addition of the bitcoin currency key reflects Google users' growing interest in bitcoin. According to Google Trends, 'What is Bitcoin?' was the most popular search question in 2018. Shares of Deutsche Telekom AG were losing around 2 percent in German trading after the telecom giant reported Thursday a net loss in its fourth quarter, compared to prior year's profit, despite increased revenues. Looking ahead, the company said its 2019 forecast shows undiminished growth momentum.
Follow RTT