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LA Kings Implement Blockchain Platform For Sports Merchandise Authentication


Professional ice hockey team Los Angeles Kings (LA Kings) launched an Augmented Reality (AR) Blockchain authentication platform for fans to authenticate the professional sports merchandise and memorabilia they purchase.

LA Kings launched the AR Authentication App in partnership with Canada-based Pro Exp Media Inc.

LA Kings Game-Used merchandise such as jerseys, helmets, sticks, skates, gloves, pucks and additional authentic collectibles are sold both online and at the Team LA store inside STAPLES Center during Kings home games.

The items come with a Certificate of Authenticity (COA) sticker, which can be scanned by a smartphone with the App downloaded in it. They need to verify their identity through the App.

After the item is authenticated, the customer will receive a hard-copy Certificate of Authenticity (COA) even while using the app.

The App is capable of differentiating between an authentic piece of registered game-used merchandise and a non-authentic or unregistered (stolen) piece of game-used merchandise by utilizing AR technology and Blockchain technology.

A genuine and authentic merchandise will elicit a video message on the App, when pointed at, from Kings personnel, including Kings President and Hockey Hall of Famer Luc Robitaille or Kings Head Equipment Manager Darren Granger. If no video plays, the item is either not authentic or it is unregistered.

The app uses Blockchain to ensure the integrity and safety of ownership data, while AR is used to authenticate the physical goods.

Customers can choose to sell or gift their Game-Used Merchandise and easily transfer their ownership though the app.

The LA Kings Game-Used App is made available for download in the Apple App Store and Google Play Store.

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