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Orange Launches Blockchain-based Safe.press To Fight Fake News

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French telecom giant Orange announced the launch of Safe.press, the world's first digital trust label for online news secured by the blockchain. The move will help the company to fight against the spread of fake news.

French start-up Block Expert developed Safe.press, a blockchain technology-based platform for mutual authentication of online news. Orange has become the first member of the consortium-based certification system. It is immediately recognizable by the green "safe.press" badge, which allows one-click verification of the authenticity and source of online content broadcast to the media in real-time.

Orange said it has become the first company in the world to display on its web-pages a blockchain-secured digital trust label. From now on all press releases published by Orange will be verifiable in the press room on orange.com by clicking on the safe.press badge.

Béatrice Mandine, Executive Director in charge of Communications and Brand at Orange, said, "Orange's communication will now benefit from Block Expert's blockchain solution that fits perfectly alongside our key watchwords: trust, security and innovation."

Benjamin Gievis, co-founder of Block Expert, noted that Orange will enable the Safe.press initiative to become a major technological response to the fake news phenomenon.

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