logo
Plus   Neg
Share
Email

Pernod Ricard Expands Into Flavoured Gins Portfolio With Acquisition Of Malfy

Pernod Ricard (PDRDF.PK,PDRDY.PK,PRN.L) has signed a deal to acquire Italian gin brand Malfy from Biggar & Leith. The acquisition, which is expected to close shortly, will expand the company's portfolio further into the super premium and flavoured gins categories.

The Malfy brand offers 4 different variants of super-premium gins distilled by the Vergnano family in the Italian region of Moncalieri. It is already present in many international markets including the United States, United Kingdom and Germany.

Pernod Ricard said the announced acquisition is in line with the company's strategy of investing in brands with strong potential in growing categories.

For comments and feedback contact: editorial@rttnews.com

Business News

Editors Pick
Papa John's International Inc. said it will invest an additional $80 million in marketing and to provide financial assistance for its troubled domestic franchisees. Under the agreement, the pizza chain's financial assistance to domestic franchisees will begin in the third quarter of fiscal 2019 and will end in 2020. The company will also make investments to promote its new brand ambassador. Disney's Pixar Animation Studio announced its second movie next year, titled 'Soul.' The film will be directed by Pete Docter and is scheduled for release on June 19, 2020. Starbucks Corp. is running a Happy Hour promotion that has a deal for Starbucks Rewards members. Today, June 20, the coffee giant is offering a buy one, get one free or BOGO offer as part of the promotion. The offer is available in the Starbucks app. The Happy Hour starts at 3 pm and lasts until closing time on Thursday.
Follow RTT