logo
Plus   Neg
Share
Email

Pernod Ricard Expands Into Flavoured Gins Portfolio With Acquisition Of Malfy

Pernod Ricard (PDRDF.PK,PDRDY.PK,PRN.L) has signed a deal to acquire Italian gin brand Malfy from Biggar & Leith. The acquisition, which is expected to close shortly, will expand the company's portfolio further into the super premium and flavoured gins categories.

The Malfy brand offers 4 different variants of super-premium gins distilled by the Vergnano family in the Italian region of Moncalieri. It is already present in many international markets including the United States, United Kingdom and Germany.

Pernod Ricard said the announced acquisition is in line with the company's strategy of investing in brands with strong potential in growing categories.

For comments and feedback contact: editorial@rttnews.com

Business News

Editors Pick
Microsoft has delayed the worldwide launch of its Surface Earbuds till Spring 2020. The $249 wireless earbuds were originally expected to launch this year. The delay is a setback in Microsoft's attempt to compete with Apple's latest earbuds, AirPods Pro, which has a new design and features active noise cancellation. General Motors Co. (GM) is hiring for new workforce, after cutting about some 4,000 salaried employees early this year. According to Detroit Free Press, the auto giant is hiring for a new workforce as the company invests more money to develop electric and self-driving vehicles. Earlier this year,... Australia's Federal Court has ruled in favor of more than 1,000 women in a landmark class-action lawsuit against Johnson & Johnson after they suffered severe pain and complications from the healthcare giant's pelvic mesh implants. Johnson & Johnson and its subsidiary Ethicon were accused of hiding the risks of its pelvic mesh products.
RELATED NEWS
Follow RTT
>