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Lowe's Acquires Retail Analytics Platform From Boomerang Commerce

Home improvement retailer Lowe's Cos. Inc. (LOW) announced Monday it acquired the Retail Analytics platform from Boomerang Commerce to accelerating its technology capabilities and focus on driving strong retail fundamentals.

The technology will be integrated into the company's core retail business and bolster strategic and data-driven pricing and merchandise assortment decisions across Lowe's businesses.

The platform provides a retail analytics solution that processes product and pricing datasets to convert them to insights and actions. The acquisition is designed to assist in modernizing and digitizing Lowe's approach to pricing.

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