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Harvest Health To Distribute CBD Products To More Than 10,000 Retail Stores

Cannabis company Harvest Health & Recreation Inc. (HRVSF) said it has signed an agreement to distribute cannabidiol or CBD products to more than 10,000 retail stores across the country, including convenience stores and gas stations.

The multi-million-dollar partnership, which will roll out to the Asian American Trade Associations Council or AATAC retailer network will allow Harvest Health to sell its Colors, CBx Essentials and Harvest-branded CBD products in small towns and major metropolitan regions.

"Demand for CBD is unprecedented and by delivering leading products in 10,000 accessible locations gives us an unparalleled reach to consumers," said Harvest Health Chairman Jason Vedadi.

The AATAC is one of the largest trade associations for independent convenience and gas stations in the country, with 50,000 primary as well as affiliate members and almost 90,000 locations that control over 60 percent of the market.

Although many stores are branded, the vast majority of all convenience stores and gas stations in America are considered independent. The industry reaches more Americans on a daily basis than grocery, drugstore, dollar store and big box stores all combined, Harvest Health noted.

The AATAC expects convenience stores and gas stations to account for $8 billion to $10 billion of an estimated CBD market of $22 billion by 2022.

Under the partnership, store clerks and associates will be provided exclusive training. The partnership will also include an educational campaign about CBD and other cannabinoids as well as in-store dedicated shelf space and marketing promotions.

Harvest Health said it expects its CBD products to begin arriving in stores across the country in the summer of 2019, and possibly expand to 30,000 locations by the end of the year.

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