logo
Plus   Neg
Share
Email

A.G. BARR Invests In Zero Proof Spirits Brand STRYYK - Quick Facts

A.G. BARR plc (BAG.L), a producer of drinks brands including IRN-BRU, Rubicon, Strathmore and Funkin, announced Friday a minority interest investment in new business start-up Elegantly Spirited Limited, which owns STRYYK brand.

Under the deal, A.G. Barr's subsidiary business Funkin has entered into a long-term agreement on normal market terms to act as exclusive UK distributor for all Elegantly Spirited Limited products. Further, A.G. Barr would invest an initial 1 million pounds for a 20% minority stake in the new business.

With the investment, Elegantly Spirited seeks to capitalise on the growing demand for non-alcoholic adult drinks. The company is bringing out a new portfolio of zero proof spirits under the STRYYK brand.

Roger White, A.G. Barr Chief Executive, said, "More and more consumers are seeking a drink that adds positively to their social experience but without the side effects of alcohol."

For comments and feedback contact: editorial@rttnews.com

Business News

Editors Pick
Southwire Co. LLC recalled about 3000 units of Garvin pop-up electrical outlet floor box kits for concerns of fire hazard. The company said the electrical receptacles can overheat when in use. Southwire already received three reports of the floor boxes overheating. However, there have been no injuries reported so far. The Pentagon has canceled a billion dollar contract with Boeing Co. for a new ballistic missile interceptor due to technical design problems. The contract was for developing the Redesigned Kill Vehicle or RKV, intended to intercept and shoot down current and future-generation incoming ballistic missiles from North Korea and Iran at extremely high altitudes. While reporting financial results for the third quarter on Thursday, branded food company Hormel Foods Corp. (HRL) reaffirms its earnings guidance for the full-year 2019, while trimming annual net sales outlook as its navigates near-term uncertainty related to African swine fever. For fiscal 2019,...
Follow RTT