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Impossible Foods To Sell Plant Burgers In Grocery Stores

burgers aug01 lt

Impossible Foods Inc. is gearing up to sell its plant-based substituent for ground beef in grocery stores across the nation starting in September.

With its entirely vegetarian Impossible Burger being already sold across food chains of the likes of Burger King, Cheesecake Factory and White Castle since July 2019, the FDA has now given clearance to start selling the imitation meat in grocery stores.

The substituent contains a special, flavor-imparting ingredient that goes by the name "Soy leghemoglobin." It is more commonly known as "heme," an iron-containing molecule.

"Should no objections be raised, the direct-to-consumer sale of uncooked, red-colored ground beef analogue products containing soy leghemoglobin will be allowed," FDA said in a statement.

The California-based company's products are widely-acclaimed by popular food chains, and have recently seen a steep increase in demand.

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